It's time to get practical!

Hi! We’re Erik & Megan, and together we're the founders of Practical Service Design. We started this collaboration in order to help educate, motivate, and integrate service design into practical work contexts. We believe strongly in building a community of practice around service design to help advance the industry, and help us all grow as service designers.

New! Online Course on Service Blueprinting

Map out key scenarios. Solve end-to-end problems. Facilitate your first service blueprinting session!

You will learn what it takes to organize and run a service blueprinting workshop, synthesize the output and generate actionable work for your organization, and grow your service design skills as a trained service blueprinting facilitator!

Latest Articles

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Top 4 questions I get about implementing service design—and my big mistakes.

I’ve spent the last 5 years working slowly on becoming more of an embedded service designer. These are things I’ve learned.

Continue reading...

Going from UX to service design; the stark honest truth no one will tell you

The real story of what you need to hear if you’re going to succeed in this transition. Service design is not UX.

The difference between a journey map and a service blueprint

A definitive post explaining the difference between customer journey mapping and service blueprinting, and why we need both.

Hey, service design job seekers, we need to talk.

You’re after a job that companies don’t even know they need. But don’t give up… you have what it takes.

See and listen to us

We are on a mission... 

Our world is now made of services. We need new tools to think across this space, to not only create memorable and valuable experiences for our customers, but also empower our organizations to change the way we do business for the better.

We believe that a practical approach to service design can empower staff and leaders alike to create immediate, positive, and lasting change. We believe in furthering a new way of approaching service design, with methods and ideas that are practical and actionable in almost any industry or organization.

Join us!


Join over 4,500 service design enthusiasts worldwide in our virtual community of practice. Join up, reach out, and be a part of this new global home for service design.

Join the community


Our mission is to help educate, motivate, and integrate practical service design principles and tools into your work through creating courses, ebooks, articles, videos, resources, and more.


We want to collaborate with like-minded individuals and teams that want to get practical in leveraging service design methodologies in immediately applicable ways. 

Contact us