Get the Guide!

Your Guide to Blueprinting the Practical Way is here!

We are SO EXCITED to announce the release of Your Guide to Blueprinting the Practical Way! With over 140+ pages of content, this is an all-new book that covers both current- and future-state blueprinting! Available right now as free PDF, or in paperback through Amazon!

If it’s not actionable, it’s not practical!

That’s the mindset we take in this new, expanded book on the process and value of Practical Experience Blueprinting! 

Having a solid end-to-end, surface-to-core view of how your organization delivers its services, products, and offerings is essential to being able to fix underperforming or broken customer experiences, as well as design and implement your future state vision.

Practical Experience Blueprinting helps you do both by looking at what the customer experiences—the frontstage, and helping you break down (often for the first time!) the makeup and capabilities of your backstage: the systems, policies, processes, and roles that are essential to how your organization delivers the customer experience.

In this book, you will get:

  • ‍A comprehensive introduction to current- and future-state blueprinting
  • How to prepare and facilitate blueprinting with your organization
  • Learn when the right time to blueprint
  • How to go from blueprinting to actionable insights in a matter of hours!
  • Learn how blueprinting differs from other similar formats and approaches
  • Get answers to common questions in blueprinting
  • Learn how to apply this to your real work context.

This book is a companion textbook for our online courses and templates on
current-state and future-state blueprinting!

Get your free digital copy today!
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Praise for Practical Experience Blueprinting

‍Blueprinting helped me unpack and showcase an existing process and allow people to visualize the troubles of our users. It helped the business side create a new process.

—Principal Manager, Business Transformation, Government

Practical Blueprinting gave me the right language to get the buy-in from leadership and stakeholders. The template was easy and allowed us to externalize things that were boxed up institutional knowledge and collectively raise the business acumen for everyone. That was priceless. The blueprint became a conversation piece driving healthy conversations and conflicts that elevated the quality of collaboration.  

—Innovation Strategist, Consulting 

It’s easy to talk about customer journeys. It is difficult to map them. But using Practical Blueprinting makes it easier.

—Chief Service Officer, Information Technology Consulting

We transformed our entire global talent-acquisition organization strategy using service design that started with a blueprinting session!

—UX Researcher, Technology and Manufacturing 

Blueprinting has helped us create rituals to eliminate silos and guarantee that our efforts are client-centered.

—Head of Design, Corp. Development and Digital Transformation

Blueprinting helped me unpack and showcase an existing process and allow people to visualize the troubles of our users. It helped the business side create a new process.

—Principal Manager, Business Transformation, Government

Practical Blueprinting gave me the right language to get the buy-in from leadership and stakeholders. The template was easy and allowed us to externalize things that were boxed up institutional knowledge and collectively raise the business acumen for everyone. That was priceless. The blueprint became a conversation piece driving healthy conversations and conflicts that elevated the quality of collaboration.  

—Innovation Strategist, Consulting 

It’s easy to talk about customer journeys. It is difficult to map them. But using Practical Blueprinting makes it easier.

—Chief Service Officer, Information Technology Consulting

We transformed our entire global talent-acquisition organization strategy using service design that started with a blueprinting session!

—UX Researcher, Technology and Manufacturing 

Blueprinting has helped us create rituals to eliminate silos and guarantee that our efforts are client-centered.

—Head of Design, Corp. Development and Digital Transformation

Loved it!!  I thought it was the most practical course I’ve taken.  I liked how you walked through the blueprinting process step by step.  I feel like I can run a blueprinting process next week!

—Course Taker

The tone, style, and content in the course was really engaging. The process is a big improvement on how we were doing things, particularly because you took it all the way through making the results actionable. Thanks for that!

—Course Taker

‍The Practical Blueprint helped me enormously to design better interactions with clients of our commercial programs. Thanks to it, we improve satisfaction by more than 150%.

—Head of Sales Excellence, Global Marketing Firm

Practical Blueprinting provided me with a framework which I could use to engage my colleagues and add the right amount of friction to each step by forcing us to consider all the requirements to deliver it.

—Co-Founder & Service Designer, Healthcare Services 

Ultimately, blueprinting guided alignment within the department and what new resources were missing for new hires during onboarding.

—Service Designer, Travel Rewards company

It brought teams together, broke down silos, and brought out empathy. It made people realize that there were many things that they did not know, and gave a focus on what to act on.

—Service Designer & Research Manager, Global B2B

Amazing, simply amazing! From just a short course I was able to deep dive into processes within my organization and fully understand the problems throughout the journey, identifying tactical and strategic changes for improvement.

—Digital Transformation Manager, Gov. Services

I am new to service design, and the course was very fluid and simple to understand. I was able to apply the method with an auto manufacturer in a 3-day workshop. The plan and ideation that came out of the effort were phenomenal and appreciated and owned by the CEO.

—Principal Consultant, Consulting 

As a lawyer, blueprinting helps me provide better services to my clients, and helps me think about how I create my own services in a frictionless manner.

—Partner, Law Firm

I loved everything about the Practical Blueprinting course. It was well designed, and takes the method of the blueprint and strips away all the formalities to identify issues fast. The heat map effect allows for quick identification of what needs the most attention.

—Event Designer, Self Employed

I really enjoyed this course. It’s not very often that you can get this in-depth look at how to use a methodology and to see it in action.

—Course Taker

Each section was easy and quick to digest, and I appreciate all the tools that you also include in the process of learning!

—Course Taker

This is a super accessible course. You did a great job of explaining simple ways to address complex problems. And using legos for the mock sessions is genius. All around, very fun and educational!

—Course Taker