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Practical Service Blueprinting: Your guide to generating actionable insights for service experiences

Practical Service Blueprinting: Your guide to generating actionable insights for service experiences

Practical Service Blueprinting: Your guide to generating actionable insights for service experiences

Service blueprinting helps you see the experience a customer has with your service from a holistic viewpoint. It gives you not just the end-to-end view of the experience, but also exposes the “backstage, behind-the-scenes” work that shows you not just how the experience is designed, but more importantly how it was delivered. The real end-to-end, surface-to-core view of how your business is delivering how it acts in service.

This guide introduces our practical approach to this powerful method. We hope that this is helpful for you as you grow service design capability in yourself and your organization. We welcome you to continue the conversation with us to let us know how it went, or if you have questions we haven't yet covered.

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Selections from the Guide

Learn the best times to use the Practical Service Blueprint in your daily work

The whole process broken down into six phases that anyone can do anytime

Learn what the Practical Service Blueprint is made of and what insights it will uncover


NEW - Blueprinting Facilitator Guide

Your step-by-step guide to running practical service blueprinting

In addition to the blueprinting guide, once you're ready to run a Practical Blueprinting session of your own, you can use this facilitator guide to help you set up, organize, and get your group working together to create this powerful document.

This guide is a companion to our Guide to Practical Service Blueprinting. it gives you a detailed set of steps you can use to facilitate blueprinting sessions, and will go over how to prepare for and run the session.

Get both guides at the same time when you subscribe.